Tuesday, July 25, 2006

Bansko, Bulgaria ski holiday bookings hit new heights

Ski holiday bookings have had a boost in the ski resort of Bansko, as more and more holidaymakers are heading for the snowy slopes of Bulgaria for the 2006 –2007 ski season.

Bookings for the winter ski holiday season have just begun in earnest and Bansko is already looking to be one of the most popular European ski resorts. www.ski-direct.co.uk have seen bookings for Bulgaria ski holidays grow 5 years in a row. This is down to the annual developments of ski and après ski facilities.

Paul Reeve, Sales and Marketing Manager for Ski-Direct believes the appeal is mainly due to the wide availability of cheap package ski holidays in Bulgaria, combined with the increased investment by the Bulgarian tourist authorities in Bulgarian ski resorts as they bid to host the 2014 Winter Olympics.

Paul says: “Bulgaria has built up a great reputation as a low-cost holiday choice over the last few years. Bansko has great slopes, particularly for beginner skiers and for snowboarders and we’re seeing a word-of-mouth effect boosting the number of holidaymakers picking Bansko ski holidays.”