Rome is Europe’s most popular city break destination according to users of online travel agency www.citybreaks-direct.co.uk
The extensive television coverage of the funeral of Pope John Paul II last year is credited as one reason for Rome’s renewed popularity ahead of other city break destinations.
"We have been monitoring the search terms customers use when they visit the site, as well as the actual bookings and Rome is the European city that heads the list.” Says Paul Reeve of Citybreaks-Direct.
Demand for Roman holidays is higher than for Amsterdam, Dublin and Prague - previously the top choices. Venice was the most popular Italian city for Citybreaks-direct customers in 2005.
This upsurge of interest is welcome news for the Italian capital. Over eight million Euros was spent by the Roman authorities to enable the city to cope with the unexpected extra visitors and concern was raised that the city had been left “in the red”.
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Wednesday, May 31, 2006
Thursday, May 11, 2006
Da Vinci Code Film Inspiring City Breakers to Pick Paris
The intense publicity for “The Da Vinci Code” film is helping Paris regain its position as number one European city break choice for UK travellers.
Paris has historically been the most visited European city, but the introduction of new routes to cities such as Rome, Prague and Barcelona from airports all around the UK led to a drop in visitors to the French capital.
However, www.citybreaks-direct.co.uk (Citybreaks Dash Direct) have seen a steady rise in bookings for Paris since hype for the film gathered pace at the start of this year. It is thought that clues to “The Da Vinci Code” hidden in the architecture of Paris are inspiring large number of British holidaymakers to choose Paris.
Paul Reeve of Citybreaks-Direct says: “Paris has been the number one European citybreak choice for as long as I can remember, but over the last couple of years it has been overtaken by Prague, followed closely by Dublin, Rome & Barcelona.”
“We have been monitoring booking and the searches entered by visitors to our site and in the last few months searches for Paris have reached their highest levels for some time – this coincides with hype about the film release intensifying.”
Paris has historically been the most visited European city, but the introduction of new routes to cities such as Rome, Prague and Barcelona from airports all around the UK led to a drop in visitors to the French capital.
However, www.citybreaks-direct.co.uk (Citybreaks Dash Direct) have seen a steady rise in bookings for Paris since hype for the film gathered pace at the start of this year. It is thought that clues to “The Da Vinci Code” hidden in the architecture of Paris are inspiring large number of British holidaymakers to choose Paris.
Paul Reeve of Citybreaks-Direct says: “Paris has been the number one European citybreak choice for as long as I can remember, but over the last couple of years it has been overtaken by Prague, followed closely by Dublin, Rome & Barcelona.”
“We have been monitoring booking and the searches entered by visitors to our site and in the last few months searches for Paris have reached their highest levels for some time – this coincides with hype about the film release intensifying.”
Wednesday, May 03, 2006
Online booking empowers business travellers
The growth in the online travel market is encouraging staff to organise their own business travel, rather than have to turn to a PA for assistance.
Research by Visa Europe found that over 50% of employees are now organising their own travel and 48% of companies said that more staff are involved in purchasing travel services than previously.
Over two thirds of companies said they favour online travel booking as it is easier to shop around for the best deals and save money in the process.
Research by Visa Europe found that over 50% of employees are now organising their own travel and 48% of companies said that more staff are involved in purchasing travel services than previously.
Over two thirds of companies said they favour online travel booking as it is easier to shop around for the best deals and save money in the process.
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